Principles Us.

A New Personality Assessment Designed to Make Teams More Effective.

Us is part of the Principles Tools platform.

Learn More

The Latest Personality Science

Combines research from the latest personality science with decades of insights drawn from high-performing teams.

Learn more

Deeper Understanding of Teams

PrinciplesUs gives you a rich picture of your team’s dynamics and how to interact most effectively to achieve shared goals.

Practical, Actionable Insights

Immediately apply these insights to build better teams and improve overall performance.

We designed PrinciplesUs to help you gain the self-awareness and other-awareness that are critical to making good decisions, getting things done, and turning a group of coworkers into a great team.

Adam Grant

Empower Employees with Self-Discovery

Accurate self-knowledge is the key to achieving goals. Each team member will discover their tendencies, talents, and opportunities for growth, pointing the way toward maximizing their potential.

How You Prefer to Think

This section describes your approach to thinking, which can reveal what type of work you might prefer, at which aspects of a job you are more likely to excel, and how you tend to approach and solve problems.

How You Engage with Others

This section shows how you engage with others. Understanding your natural inclinations can help you get the most out of your relationships with people.

How You Apply Yourself

This section describes how you manage and apply yourself as challenges are faced, how ambitiously you set goals for yourself, how you cope with setbacks and failure, and how you leverage these experiences to learn, develop, and grow.

Work better together.

PrinciplesUs provides insights that helps place people in the right roles, build better teams, and enhance team dynamics to improve collaboration and performance.

Interpersonal Relationships

You can look at how your results relate to your colleagues and teammates to get valuable insights into what your relationship will be like and how to engage most effectively.

Team Dynamics

Reflect on the composition of your whole team to understand:

How You’re Similar and Different

Where You Compliment Each Other Best

Where Your Team Might Improve

How it works

Take the Assessment

Personalized Results

1:1 Comparisons

Team Visualiziations

PrinciplesUs Enterprise

PrinciplesUs can be customized for large-scale deployments. HRIS integration makes it simple to onboard your entire organization.

Explore Available Add-ons With Our Team

Workshops

Virtual and “Live” In-Person sessions tailored to your team with exercises designed to help you reflect deeply together on your team personality profile and what it means for how you work together.

Coaching For Individuals or Teams

Take your assessment results to the next level - hone in on specific strengths and growth areas to shape your personal and professional development path. We offer ongoing coaching with groups or 1:1.

Connect the Dots with Principles

Continue your self-discovery process with our integrated suite of Principles Tools. These tools are used to collect and process data based on everyday interactions to build a deep understanding of what people are like and to turn that data into intelligence.

Coming Soon

Full Self-Service Administration

Full self-service administration of PrinciplesUs for organizations of any size.

In-the-Moment Coaching

In-the-moment coaching for key business interactions between individuals and groups based on assessment results.

Predictive Analytics

Predictive analytics to help you identify key success attributes and place people in the right roles.

PrinciplesUs Self Serve.

Enterprise Isn’t A Fit For You?

Try the Self-Service Experience

  • Simple setup via email or SSO
  • Flexible pricing plans
  • Access to all PrinciplesUs features
Learn More

Get Certified

Through our PrinciplesUs certification program, we provide the training and tools needed to effectively administer PrinciplesUs to teams of all sizes. In our half-day workshop, you will learn about the science and research behind the assessment, how to interpret assessment results, and how to help teams leverage the insights the test provides to improve relationships and maximize team potential.

Learn More

Explore the Science Behind the Assessment

PrinciplesUs combines best-in-class assessment frameworks, the latest personality science, and practical and proven insights from decades of business experience. To learn more about the creation of the test, read our methodology.

Dr. John P. Golden

President and Founder of Golden LLC, a psychological assessment publishing company with a legacy spanning more than 50 years.

Ray Dalio

Founder, Investor, Entrepreneur

Dr. Adam Grant

Organizational psychologist at Wharton, bestselling author of Think Again, and host of the TED podcast WorkLife

Dr. Brian Little

Senior Fellow People Analytics at the Wharton School University of Pennsylvania, Distinguished Research Professor Emeritus at Carleton University, Author and TedTalk Speaker

Principles Us.

Reach out to learn more

We care about protecting your data. Here’s our Privacy Policy.

Principles Tools.
Personality Assessment.

Personality Assessment

Learn more
Click to learn more
Dot Collector.

Collect and Capture Information

Learn more
Click to learn more
About Me and Others.

Insights and Intelligence

Learn more
Click to learn more